Our Story

Hello from our family to yours!

Thank you for taking the time to get to know us. We are a Vegan family of three who live by the seaside in Kent. We love exploring the Kent coastline, splashing around in the sea and being creative at home. Vegan & Friendly was born out of the need to find cool, eco-friendly, Vegan clothes for our young son. We design everything in house (our house!) from unique t-shirts for kids & women to the homewares & accessories range.

As a small business, we want to ensure we make as little environmental impact as possible. Making the right choices in life are very important to us. When you buy garments from us you can rest assured that our items have not contributed towards any form of animal exploitation. We believe we can all adopt an eco-conscious lifestyle. By taking the first steps into being more environmentally friendly with the clothes you wear or even by swapping to a plant-based meal once a week. It’s all very positive & these small steps combined make a big difference to the future of our planet.

We hope you like our designs as much as we do & look forward to producing more exciting designs for you in the future!

Our Sustainability Mission

Our mission is to provide quality products that not only look and feel good, they have to do good too. We have chosen suppliers that care about animals, the environment and their workforce whilst maintaining a high level of quality and comfort. We’ve done our research and we only work with companies that share our views on sustainability and ethics.

As a family run business with Veganism at the heart of what we do, we knew it was important to find like-minded companies to work with to help fulfill our dream! The clothing we have sourced for our brand is Continental Clothing’s EarthPositive® range. The tee’s we sell are 100% Organic Indian Cotton. The inks used to produce our cool graphic and type tees are water-based and non-toxic to the environment. We want our designs to be inspirational to all without harming the environment. EarthPositive® items are manufactured in facilities powered by green renewable energy from low-impact raw materials. Therefore the carbon footprint of the garments we use has been reduced by 90%. This is certified under the PAS2050 by the Carbon Trust in the UK between 2007-2009.


All of our garments have been picked by us to ensure they are manufactured in the most eco-friendly and ethical way possible. That’s why we chose Continental Clothing Company and their EarthPositive® range for our brand.

Continental Clothing Company is licensed under the Global Organic Textile Standard (GOTS) and an organic textile licensee of the Soil Association.

EarthPositive® is produced from 100% organic Indian cotton, and the entire production process is controlled and certified in accordance with the latest version of GOTS.

Read more here

Ink & Printing

The ink used on all of our products is vegan and eco-friendly. No animal by-products are used to create the ink and they are not tested on animals.

Being OEKO-TEX® certified means there are no toxins in the ink which makes it safe for use on products for both adults and children.

All of our products are printed on demand which reduces waste and means your items are always ‘fresh off the press’!

Packaging & Delivery

Our store operates a plastic-free Carbon Neutral supply chain using sustainable materials. We do not use plastic bags or plastic packaging. All the materials in our deliveries are environmentally friendly, sustainable and can be recycled.

We use weatherproof, kraft paper mailing bags for all garment and tote bag orders. Mugs are packed directly into a special smash-proof cardboard box. Cushions are wrapped in Kraft paper.

All orders are shipped using Royal Mail ‘Signed For’ meaning your local postie will be delivering to you on foot ensuring a lower carbon impact service.

Modern Slavery

At Vegan & Friendly, we are committed to ensuring that we have a robust approach to addressing Modern Slavery and human rights abuses within our business and supply chains. We have carefully selected the products and services we use to ensure everybody working in the entire supply chain are treated fairly and paid well.

Continental Clothing EarthPositive® range

We chose Continental Clothing Company and their EarthPositive® range for our brand as they meet our requirements for sustainable and ethical products. Here is some more information about them.

PETA-Approved Vegan

Vegan fashion – clothes, shoes and accessories that contain no leather, fur, wool, skin, exotic skins or any other animal-derived fabric – is revolutionising the way that we shop and dress.

As more and more people vow never to clothe themselves in cruelty, retailers and designers are meeting the demand for animal-friendly clothes in style.

Although you can easily find fashionable animal-free products in many high-street stores, some companies go further, either by ensuring that everything they sell is 100 per cent vegan or by clearly sign-posting their vegan products. The “PETA-Approved Vegan” logo is a way of recognising these progressive compassionate businesses – and helping ethical consumers identify where to shop with confidence, safe in the knowledge that they’re not supporting the exploitation of animals.

Check the listing of brands HERE

About PETA

The People for the Ethical Treatment of Animals (PETA) Foundation is a UK-based charity dedicated to establishing and protecting the rights of all animals.

Like humans, animals are capable of suffering and have interests in leading their own lives; therefore, they are not ours to use – for experimentation, food, clothing, entertainment or any other reason. PETA and our affiliates around the world educate policymakers and the public about cruelty to animals and promote an understanding of the right of all animals to be treated with respect.

100% Organic Products

EarthPositive® is produced exclusively from organic Indian cotton, and the entire production process is controlled and certified in accordance with the latest version of GOTS. All products are labelled as Organic.

Continental Clothing Company has been licensed under the Global Organic Textile Standard (GOTS) since 2007. For the past five years the Company has been the largest organic textile licensee of the Soil Association.

Verified Ethical Manufacture

100% of the EarthPositive® production undergoes annual audits to comply with the FWF Code of Labour Practices in accordance with the International Labour Organisation’s conventions.

Continental Clothing Company has been a member of Fair Wear Foundation (FWF) since 2006.

90% Reduced Carbon Footprint

EarthPositive® is made in manufacturing facilities powered by green renewable energy, from low-impact raw materials. The carbon footprint of EarthPositive® products has been reduced by some 90% and the calculations were certified under the PAS2050 standard by the Carbon Trust in the UK between 2007-2009.