Doing What’s Right
When we first decided to create Vegan & Friendly we always knew we wanted to make charitable donations. Along with building a sustainable and eco-friendly company we wanted to use our platform to raise awareness and give back to society. We were planning to start our charity editions in Spring 2021 with products aimed at raising money for good causes for people and animals in the UK and eventually, globally. But, 2020 doesn’t seem like the year to make even short-term plans, things tend to change very rapidly right now. We have to do what’s right and what’s needed in the here and now.
With the coronavirus pandemic pushing thousands of people into financial difficulty, many families will struggle to put food on the table this year. We want to help where we can, but as individuals, we can only do so much.
We would prefer to keep things non-political as, for many reasons, emotions are extremely high right now and the people that need help are far more important than focusing on who is to blame. However, the pandemic is now in the second wave and despite the efforts of footballer Marcus Rashford (and his mum), thousands of vulnerable children and families are at risk of having to go without basic necessities. During the summer holidays, school meals were provided to those in need, but now that help has been denied for this half-term and the upcoming Christmas holidays.
The work that Marcus has done to bring together people from across the UK to help vulnerable children gain access to meals during school holidays has been incredibly inspiring. Many catering and hospitality businesses around the country have stepped up to help with free food and support. Even after being one of the worst-hit industries due to the Covid-19 restrictions, they have all shown real compassion. That is incredibly heartwarming and these acts of generosity and kindness are very important. Especially in the current climate.
We knew that we wanted to do something to help now. Like you, we can support our local community via Foodbank donations but we wanted to help make a bigger contribution and with your help, we hope we can achieve this. We will be sending all money raised to Fareshare. Fareshare does fantastic work to ensure children, families and homeless people get much-needed help. This winter is going to be particularly tough for many so now is the time to act.
Homeless charity Crisis established Crisis FareShare, co-founded with Sainsbury’s in 1994. Over the last 26 years, they have evolved and now offer support to over 933,000 people per week. FareShare is the UK’s national network of charitable food redistributors, made up of 17 independent organisations. They take good quality surplus food from right across the food industry and get it to almost 11,000 frontline charities and community groups.
The food they redistribute is nutritious, in-date and good to eat. It reaches charities across the UK, including school breakfast clubs, older people’s lunch clubs, homeless shelters and community cafes. Every week they provide enough food to create almost a million meals for vulnerable people.
From everything FareShare has done over the years, it’s safe to say, many lives would have been saved. Tens of thousands of tonnes of food has been redistributed to charities that would have otherwise gone to waste. That is pretty incredible.
Starting Friday 23rd October, we have committed to support FareShare by giving £2.50 for each item sold from our Love & Kindness collection. Every £2.50 raised helps deliver enough food for 10 meals.
Over the next month, we are hoping to be able to donate enough to help deliver the food for 200 meals. Then hopefully more each month after that. We will keep you up to date with how much money we raise on our social media accounts. Every penny really does help.
Thank you for your support,
The Vegan & Friendly family 💚